HOLA MEXICO: EXPANSION FIESTA

The team at Hola Mexico say their ultimate mission is to ignite a love affair with Mexican cuisine and hospitality that transcends generations. They’re more than just a restaurant; they are a vibrant celebration of flavours, family, and community. With unwavering passion, they strive to create an oasis of authenticity, where every bite carries the spirit of Mexico, and every visit feels like a fiesta. Their mission goes beyond serving food, it’s a promise to leave an indelible mark on the hearts and palates of all who walk through their doors.

WHAT PROBLEM DID THEY WANT TO SOLVE

With expansion of their brand. Hola Mexico was preparing to open a new location in a high-traffic shopping centre, they needed a visual presence on site that would make an impact before the doors even opened. Along with the roll out of the new site, brand new staff uniforms with required to unify all outlets and bring the vibrant Mexican fiesta type feel in a cool but very comfortable way.

WHY WE LIKE THE STORY?

Like great Mexican food the team from Hola Mexico have a fresh but punchy take on the food game. They have a long history in the food scene in Australia and being part of the early stages of the Hola Mexico brand expansion was an exciting proposition. The opportunity to take their branding (that kick ass sugar skull), lead with design inspiration that required application across a mix of signage and uniforms is something that’s in our wheelhouse.

WHAT WAS OUR SOLUTION

We stepped in to deliver custom printed hoarding signage that brought colour, brand energy, and visibility to the construction phase — turning a blank wall into a bold statement piece. To complement their brand style and unify the team, we produced custom polo shirts and branded caps for staff uniforms across all locations. These pieces were designed and purpose built for working front of house shifts, so durability and comfort were a priority. To maintain the pop and fun, vibrant identity, sublimated print was the go. Allowing us to integrate the design across seams without effecting the fabric function, leaving the garments soft and comfortable as per the design brief.