BRAND BOOST 8 BLADE WARRIORS CUSTOM MERCH

Founded in 2011 as a pure fight gym in a small factory in Laverton North, 8 Blade Warriors started with just four concrete walls, a concrete floor, and one training bag. Facing an uncertain future founder Dom Leone stayed steady in his belief in what he was creating. Soon through word of mouth and a growing following, 8 Blade quickly evolved from a fighter-only gym into a thriving community underpinned by its ability to make champions and consistent Fight Team success.

While the Fight Team remains at the heart of the gym, the same passion and dedication extend to all members across all programs. Built on the philosophy of the "8 Blade Family," the gym fosters a culture of togetherness that embraces members, fighters, trainers, supporters, and fans alike.

WHAT PROBLEM DID THEY WANT TO SOLVE

Already an established brand on the fight scene, with a passionate fan base. We were brought on to help transition the 8 Blade brand which was enriched fight culture to a sustainable merch program that could scale.  We were tasked by the 8 Blade team to help amplify the brand recognition with a range of apparel and accessories whilst maintaining key elements of the brand storey.

WHY WE LIKE THE STORY?

Who doesn’t love an origin story baked with caution thrown to the wind and passion for their art. Throw in some word championship, legitimate fight team DNA and we are on board.

WHAT WAS OUR SOLUTION

Using the 8 Blade connection to Thailand and Muay Thai. We inspected Thai inspired imagery and art, carefully teasing out the elements that resonate with the passion and inspiration for the art. We built a range that utilises a custom illustration style that embodies the fierce yet beautiful Buddhist yaksha (demon guardians) and 8 Blade logo execution across premium street wear pieces to meet their audience and underpin the 8 Blade quality directive.